Lobby & Facade
Times Square NY
Lobby & Facade
Custom Fixture Design
Fifield Piaker Elman Architects
This two-story lobby at 1501 Broadway draws on the character of the building’s past as home to the Paramount Theatre, yet the project itself was a complete renovation down to the structure. Goldstick Studio developed the lobby lighting design and a family of custom brass and acrylic LED fixtures that reinforce the period-inspired architecture while providing contemporary performance. Custom pendants, sconces, and integrated lighting establish a consistent visual language throughout the space, while recessed LED downlights provide ambient illumination and help ease the transition from the brightness of Times Square to the interior. Together, architectural and decorative lighting create a cohesive environment that feels rooted in the building’s history without relying on historic reproduction.
Historic lobby restoration with a contemporary twist
Custom brass and acrylic fixtures create a defining feature within the double-height entry lobby. Designed to complement the architecture rather than reproduce historic fixtures, they use concealed LED strip lighting to create a warm internal glow and a strong visual presence appropriate to the scale of the space
At street level in Times Square, the transition from exterior brightness to the interior presented its own lighting challenge. Recessed LED downlights provide ambient illumination that helps bridge that transition, while decorative and functional lighting work together throughout the lobby to create a comfortable, cohesive environment.
The lobby lighting design at 1501 Broadway extends into a family of custom light fixtures developed specifically for the space. Brass, acrylic, and integrated LED sources create a consistent visual language across pendants, sconces, and architectural elements, connecting contemporary lighting performance with the building’s historic Times Square character.
